WHO: QUEIMADA
Queimada, born February 9, 2005, is the brainchild of Vincenzo Bernabei and Alessandra Colucci.
What makes Queimada’s services stand out—and what makes them invaluable to our clients—lies in the unique approach that has been the foundation of the Queimada Method from the very beginning.
We start by extending the strategies and techniques of film production into other areas of communication. In so doing, we put marketing levers to work for you that allow you to reach even those targets and audiences that may appear marginal, maximizing the use of your resources in the process.
That’s why our clients’ preexisting marketing and communications strategies play such an essential role: by increasing the prestige your brand enjoys (our Brand Care Approach), we open the way for you to acquire and maintain visibility at a reasonable cost.
Queimada’s clients include, among others, the following firms: the Italian Railways Network (RFI); Trenitalia SpA; Quadrics Ltd.(Finmeccanica Group); Energy Centro Fitness (Rome); Emerge SpA; the European Institute of Design (IED); and the Santa Cecilia Academy of Music.
Vincenzo Bernabei is a communications professional who also studies cultural processes and the sociology of mass consumption. He is the author of Cinema: Evasione - Strategie di fuga nel più invasivo dei media [“The Cinema of Escape: Getaway Strategies in the Most Invasive Medium of All”] (Tilapia Edizioni, 2007).
Alessandra Colucci, following a period of study abroad, worked with a production company in the creation of 3D cartoons and served as a teaching assistant in the “Organization and Management of Audiovisual Productions” Master’s program at Rome’s Tor Vergata University.
Currently, in addition to their work as brand consultants at Queimada, they teach together in both public and private settings, sharing their experiences with other young, aspiring entrepreneurs.
