WHAT: SERVICES

The services that Queimada offers include: marketing and analysis, graphics and design, internet and multimedia, audiovisual production, events and incentives, sponsorships, promotional merchandise, product placement and brand entertainment, courses and advanced professional training workshops.

1. MARKETING AND ANALYSIS

Brand Strategy: effective and long-lasting strategies for consolidating and increasing both the visibility of your business and the “value added” you offer, consistently aimed at giving you a competitive advantage.

Unconventional Marketing: Is there a kind of publicity that costs—relatively—little but which provides results that are—relatively—large? There are “conventional” methods of promoting a brand—billboarding, radio and television spots, and below-the-line advertising—and there are “unconventional” methods: ambient, viral and guerrilla marketing, promotional stickering, etc. Queimada’s experience in guerrilla marketing techniques is vast. Once you’ve tried them, you may never go back to any other way of advertising…. See what we’ve got in mind!

2. BRAND, GRAPHICS, AND DESIGN

Logo: Your logo represents your brand! Queimada knows that, and that’s why we consider the design of your logo and logotype to be of fundamental importance.

Image Coordination: Your brand must be recognizable to your clients and customers, regardless of the promotional vehicle you use: business cards, letterhead and envelopes, presentation binders, flyers and illustrative brochures, company catalogs, print advertising, packaging and promotional materials.

3. INTERNET AND MULTIMEDIA

Web Brand: What’s the best way to communicate your brand image on the internet? Accessible, easy-to-use business websites and corporate blogs are only your first steps into an immense universe filled with stimulating communications possibilities. Want some examples? Tags, keywords, and web advertising; SEO (Search Engine Optimization); viral video campaigns; banners; advergames; and more. Confused? Let’s talk.

Brand 2.0: Your brand conquers the web: audio, photographs, video, documents, books, and on-the-fly communications get your Social Networking off the ground. Haven’t ever used YouTube, Flickr, MySpace, and all the rest? Let’s get moving: It’s time you got acquainted!

4. VIDEOS AND PUBLICITY SPOTS

Queimada plans and produces television and multimedia advertising in every phase: from the initial feasibility study to the preparation of launch and use strategies. Drafting of treatment and scripts, location research and casting of talent, organization of work flow and management of shoots with professional crews (including: director and assistant director, director of photography, and production secretary), composition of original musical scores or research for existing soundtracks (including the acquisition of performance or usage rights), montage, post-production, animation (2D or 3D), and special effects.

5. EVENTS AND INCENTIVES

Personalized Events: Queimada organizes unique and original events aimed at consolidating your brand image: hors d’oeuvres parties, company luncheons and suppers, “theme” evenings with theatre or film events, retreats and training weekends.

Team Building: If what your company needs is a way to motivate your employees and create a more unified work force, team building is the solution to your productivity problems: “theme” travel, customized role games, hors d’oeuvres parties, luncheons and suppers with team-based activities….

6. SPONSORSHIPS AND PROMOTIONAL ITEMS

Sponsors: Promote your brand and reach your target public with focused sponsorships, avoiding the waste of resources on “in the dark” financing.

Promotional items: Turn your brand into a gift. We provide innovative approaches as well as simple gifts or novelty items to communicate your brand and your company’s values—and all of it is marked with Queimada style: elegance, spontaneity, effectiveness.

7. PRODUCT PLACEMENT AND BRANDED ENTERTAINMENT

Product placement: Ever thought of placing your brand in a movie or TV show? Indirect publicity—product placements or product tie-ins—can be a useful and productive marketing device if skillfully used. In fact, a brand’s presence in a narrative context needs to make sense in terms of the story and its characters, creating emotional, empathic connections with them. The placement of a brand is a delicate and demanding job and, in a certain sense, if it isn’t done perfectly it won’t work the way it should. Queimada has the right tools for creating effective, intriguing product placements.

Branded Entertainment: Use your brand to entertain your target public. Queimada designs custom-built entertainment—whether interactive, narrative in style, or something else entirely—that is effective in promoting your brand name in a way that’s both entertaining and positive. Communicate your brand image via advergames, miniseries, and viral video. Consumers are smart. If you want to get their attention, you often need to provide entertainment and interaction…. Welcome to Branded Entertainment!

8. TEACHING

Corporate Training: Queimada organizes training courses and workshops for your business. We put our staff’s expertise to work for you, and provide all required teaching materials.

Queimada University: Beginning next Spring Queimada will offer the following courses: 1) Brand Analysis, 2) Building Integrated Communication, 3) Managing and Communicating Your Brand, 4) Save without Suffering, Or: How to Keep Your Cash Flow Under Control, 5) Producing and Auto-Producing a Promotional Video or Low-Budget Short Subject, 6) Blogs and Bloggers: How to Build, Promote, and Update Personal and Business Blogs, 7) Planning, Organizing, and Managing Events.

Many of our past projects are available for review in our Portfolio.

COSA: SERVIZI - ITALIAN VERSION